B2B marketing is a critical task for businesses of all types. The best way to have a successful B2B marketing plan is to have a B2B marketing plan. When people say that marketing plans are dead, it’s essentially a commentary on how little value is placed on marketing plans. The only way for your business to have a successful B2B marketing plan is to make one. That means having a solid strategy, and being able to execute it consistently. What’s important is that you don’t forget about your plan once you start executing it.