From mid-2020 onwards we have been hearing about ‘The New Normal’ which has been embraced by the entire world. It has impacted our thinking, lifestyle and behaviors which has direct impacted the market. It has stumped the businesses resulting in high percentage of companies going out of business. What was working pre-pandemic is redundant in today’s business environment. Seeing all these changes compelled me to explore the ways to combat the new normal to bounce back.